Advertising and promotion are two of the most significant parts of your budget for your business, especially if you’re just starting out. Unfortunately, there are many ways to blow your advertising and marketing dollars. Since you’re just starting out, you may think that implementing comprehensive marketing strategies is the best solution to deliver the perfect sales presentation for your business. This can be true, but the cost associated with comprehensive advertising and marketing strategies is extremely high, which may take your entire budget for your startup.
These days, you can meet with your potential clients through a variety of sources, without the need of implementing expensive marketing approaches. These low-cost, high impact selling tools can actually help you present your business to your potential clients and make sales.
Writing an Article
Choose a trade magazine or local newspaper and submit an article about your business. See to it that you include your contract information as well as how your potential clients can get your special offer. Writing an article is an old school marketing strategy, but it still works. You can also write article and submit it to different online article directories. If you do not know how to write an article, you can hire freelancers to write an article about your business. This will likely cost you not more than $5 for one article.
Sending Out Press Releases
Creating a press release about your business is one of the most effective ways to get the word out about your startup. Your press release should state what your business is all about and what your special offers to your potential clients are. To ensure that your press release has high impact, see to it that you submit it to press release directories where your target market is.
Call Your Clients
Call your potential clients on the phone. To do this, you need to gather a list of potential clients. When you have free moments, you call them. The topic you should bring up must be related to what your business offers.
Invoices, Receipts, Business Cards
These days, most businesses hand out meaningless business cards and code ridden invoices. While these selling tools are underused these days due to their inefficiency, you can still use them and make impact to your potential clients. If you mail invoices, see to it that you include a handful of business cards in it.
This low cost selling tool requires time as you need to collect email addresses of your potential clients. Creating and sending email newsletters is good, especially if your newsletters are sent to targeted clients. When sending newsletters, make sure that you highlight any of your special offer. Also, you need to provide a link that will direct your readers back to your sales website.
If you want to take your advertising and marketing strategies for your business to a new level, you can get a website. This may have an upfront cost, but this will allow you to have a perfect sales presentation for your business. Besides, having a website can make you grow your business easily, especially these days as more and more people are going online to shop for products and services they need.
Written by: Erik Krupp, Confounder of NewBusinessCreator.com